Get the Best Price, Guaranteed!

Our new Price Matching Program means you'll always find the best deals here!

You’ve heard it time and time again: “The Co-op’s too expensive!” Well, we’re here to prove we’re not. We’re standing up to our claims that we have similar or lower prices than our direct competitors for the same item.

This program is designed to ensure you always get the best value when you shop with us. We're committed to providing you with the freshest products and the most competitive prices. Check out our website for the rest of the program details!

Start shopping smarter and get the best prices right here.

How to get a price match:

  • Bring a recent photo (taken within the last week) of the item.

  • The photo must include the UPC barcode and the non-sale shelf tag showing the lower price.

Where we price match:

  • Great Barrington locations of Guido's, Big Y, and Market 32.

Validation process:

  • For produce items, a produce team member needs to verify your photo.

  • For all other items, your cashier will verify your photo.

What we don't price match:

  • Fresh foods items or any item made or packed in-house, including:

    • Fresh fish

    • Fresh meat

    • Fresh cheeses

  • Items that don't exactly match ours.

Eligibility:

  • Items must have a UPC barcode or be from the produce department.

  • Our staff has the final say on whether an item is eligible for price matching.